A boutique department

Another Slang (AS) is a new integrated creative studio of production house Parasol Island, with offices in Berlin and Düsseldorf. Founded by creative director Charles Bals, Another Slang is a boutique department dedicated to those tired of corporate networks and humdrum campaigns.Fresher, faster-paced, and driven by a clearer understanding of the fashion, luxury and lifestyle industries, we offer holistic services from scratch to final, from crowd pleasing to avantgarde.

Backed by Parasol Island, with its staff of 80 and its extensive resources, offices in Berlin and Düsseldorf and an own photo and film studio, Another Slang manages to be ahead of the trends in advertising and can afford to be experimental when needed. No blah blah blah... Another Slang creates state-of-the-art content that matters, using the slangs of today’s culture and tapping into a major network across fashion, music and art.



Trend Research / Corporate Identity / Brand-Building / Re-Contextualizing / Visual Strategy / Branded Content

Photo Production

Art Buying / Creative Direction / Casting & Booking / Location Scouting / Production & Consulting / Campaign Lookbook & Catalog Shooting / Photography / Graphic Design & Art Direction / Retouch & In-House Grading

Film Production

Creative Direction / Exclusive Fashion Directors / Script Development / Casting & Booking / Location Scouting Direction / Production / Editing & Postproduction / In-House Film Studio Facility / Sound Designing for Film

Digital Production

Social Marketing / Brand Experience / Native Advertising / Digital Brand Building / Art Direction & CI Development / Web, APP and E-Mag Development / eCRM / Community Management / Digital Communication

Product Design

Research / Concept / Furniture Design / Fashion Design / Interior Design / CD Compilations / Cover Layout




Audi / BMW / Jeep


Interior & Lifestyle Goods



Get in touch

We are a carefully picked team of experts and talents with different professional backgrounds in the fashion industry, such as international brand marketing, retail marketing, creative direction, photography, film and social media. We believe that every label is in search of a unique identity. One that reaches out to the people. An identity that speaks the language of the people, but with a slang of its own. A slang that connects the brand with its customers.

If you wish to get more information about Another Slang or to make an appointment, please contact us via mail.
- From left to right -
Charles Bals: Founder & Creative Director / Alexandre Briatore: Key Account Manager