F23 - Launch Film

Shooting the launch film for the new BMW F23, Parasol Island created an exciting young love story and staged the silver convertible in a natural and authentic way.

"Since we had to shoot a lof of running footage against a quite ambitious story line the shooting tempo was extremely high. But I really enjoyed that. We mixed complicated edge arm scenes with guerrilla run and gun shooting. I really wanted to do this job but only if I could incorporate some sort of storyline to naturally blend the car into the zeitgeist of my generation. Portraying a way of life that ways up to the product."
Our Service:
Film Production
Client: BMW
Directed by: Stephan Wever / Produced by: Jacqueline Kaassa / Executive Producer: Moritz von Schrötter / DOP: Ottar Gudnason