Relaunch - Webstore & Website

Even a traditional house needs a new coat of whitewash from time to time. When the legendary department store KaDeWe asked for a complete makeover to their existing website, it would have been easy to fall into the latest trends. However, our goal was to stay true to the store’s tradition while creating a design that is usable.

The site should prove actuality by its content, so we built a generous platform for a regular editorial section including moving images as well. We also created a new labelfinder to sort the various brands and the small but mighty online shop „KaDeWe loves“ offering the latest highlights from the different departments. One will never be able to catch the store’s unique atmosphere online, but with the new KaDeWe.de we want to give Berlin’s landmark a suitable virtual appereance. We hope to whet your appetite for a visit at the KaDeWe, be it online or offline.
Our Services:
Digital Production / Creative Direction
Client: KaDeWe

Developed by: Parasol Island
Concept by: Parasol Island & Another Slang