PR - Press Pictures

Every so often a DJ or producer comes along who inspires the collective imagination. Loco Dice is someone who can puzzle together intangible moods with a direct approach. He is widely considered to be one of the cornerstones of the electronic music community. Through a finely- balanced combination of breaking artists via his highly influential record label ‘"Desolat"; his own accomplished production catalogue; and his legendary DJ sets, Dice has forged a reputation that has seen him enter the small band of elite underground DJ’s.

As the highly respected tastemakers Resident Advisor explained in their ‘Top 100 Poll’ (he placed 4th); “what sets him apart isn‘t what he plays, but the way he plays”. His unique mixing style is informed by a life-long affinity with Hip-Hop culture. His time as Hip-Hop DJ reached its pinnacle in the mid-90’s, playing support slots to performers like Usher, Ice Cube & Jamiroquai. And his musical journey appears to now be coming full circle.

With the likes of ICE-T recently introducing him to the stage at Movement 2012 in Detroit, or Hip-Hop bible Vibe Mag pinning him as ‘a most dominant dance music force, treated like royalty and respected like a God’, Loco Dice’s appeal is a far-reaching as ever.
Our Service:
Photo Production
Client: Artists Alife & Loco Dice
Photography by: David Dunan / Creative director: Charles Bals