AW14 Collection - Campaign

Another Slang has been commissioned to create the new visual communication for the s.Oliver collection. Taking the old style off the rails and heading for a fresher communication path with off-beat locations, dens atmosphere, modern and authentic simplicity as well as a slightly moodier approach to their fashion line.

We have been developing the new communication using mood boards, posing boards and by briefing the photographers with intense pre-work, as well as creative directing the entire shoot for 14 days, with more than 15 models and 90 campaign motives.
Our Services:
Photo Production / Creative Direction
Beside the s.Oliver QS FW/14 campaign, Another Slang also creative directed the essential s.Oliver shoot for all their segments and executed the lookbook shooting with a total of 90 campaign photos, 15 models, together with heavy weight photographers: Koray Birand and Magnus Reed.

This project has been a milestone in terms of complexity and an embossing experience showcasing that our skill to create a visual strategy, paired with a strong 40 pages mood-board and then executing it with razor-blade accuracy is working out on every level and real benefit for the brands.
Client: s.Oliver

Photography by: Koray Birand & Magnus Reed
Concept & Creative Direction by: Charles Bals / Another Slang