ZLABELS

zLabels - Brand Film

Zalando's zLabels: one house but many rulers. The original film/edit had to bring 16 brands together, making each of the brands a member of the zLabels family. This was accomplished by using one strong and simple visual language that allowed all sub-brands to speak as one.

Therefore 16 vignettes were created, tied together by rhythm, pace, typography and a single stage. Here is the much shorter cut down that focuses on three brands only.
Our Services:
Creative Direction / Film Production
Client: zLabels / Zalando

Production by: Another Slang
Directed by: Jonas Lindstroem
Creative Direction by: Charles Bals / Another Slang