About

About

Another Slang (AS) is a new integrated creative studio of production house Parasol Island, with offices in Berlin and Düsseldorf. Founded by creative director Charles Bals, Another Slang is a boutique department dedicated to those tired of corporate networks and humdrum campaigns. Fresher, faster-paced, and driven by a clearer understanding of the fashion, luxury and lifestyle industries, we offer holistic services from scratch to final, from crowd-pleasing to avant-garde.

Backed by Parasol Island, with its staff of 90 and its extensive resources, offices in Berlin and Düsseldorf and an own photo and film studio, Another Slang manages to be ahead of the trends in advertising and can afford to be experimental when needed.No blah blah blah… Another Slang creates state of the art content that matters, using the slang of today’s culture and tapping into a major network of fashion, music and art.

Another Slang creates state of the art content that matters, using the slang of today’s culture and tapping into a major network of fashion, music and art.

Services

Design

Art Direction
Branding & Corporate Identity
Magazine & Catalogue Design
Packaging Design
Signage

Digital

Web design
Programming
Social media marketing
Mobile marketing
Analytics reports

Photo

Creating campaigns and lookbooks
Creative Direction
Art Buying
In-house studio
Master Grading

Communication

Holistic consulting
Creative direction
Image and brand-building
Branded content development
Communication strategy

Film

Representation of exclusive directors
Direction
Film editing
In-house studio
Postproduction

Animation

Edit & Grade
2D & 3D Design
Animate Character
CGI & VFX
Post-Production

Team

Charles Bals

Founder & Creative Director

Alexandre Briatore

Creative Producer & Account Manager

We are a carefully picked team of experts and talents with different professional backgrounds in the fashion industry, such as international brand marketing, retail marketing, creative direction, photography, film and social media.

We believe that every label is in search of a unique identity. One that reaches out to the people. An identity that speaks the language of the people, but with a slang of its own. A slang that connects the brand with its customers.

Clients

Aesop

Galvan London

G-Lab

Jimmy Choo

Nike

Dr. Barbara Sturm

Mykita

Mini

Ascis

Jeep

Zoeva

Axent

zLabels

KaDeWe

hey Woman!