Another Slang was commissioned by BOLD Los Angeles to develop a stationary store experience for a series of global launch events of the Asics Jyuni Black Collection.
The scope of work included the design of the store installation, logistics handling, the collection packaging, VIP send-out tools, as well as, the film and audio experience.
“The self-proclaimed ’Hexacube’, created and designed by Another Slang, serves as a POS system, showroom, and walk-in wardrobe. The result was a space that unified product and brand philosophy – contextually as well as visually.”
– Alexandre Briatore (Creative Producer, Another Slang)
“The idea of ’The Breathing In The Moment’ film was to get the audience in touch with their breathing and consequently achieve ultimate awareness of their body and mind, placing them within the moment and not in the past or future – the place where we spend most of our time.”
– Charles Blas (Creative Director, Another Slang)
