Following the development of the visual identity for the new pearl jewellery brand Yamoko, Another Slang was further commissioned to produce its first photo campaign, under the creative direction of Charles Bals.
Together with photographer Ferry Mohr, Another Slang translated the key identity, defined by natural beauty and its imperfections, into a photo campaign by working with warm daylight, analogue characteristics and the use of motion blur within the snapshots. An additional still life series was developed by Studio Johannes Bauer.
